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Using Google Analytics for Measuring Social Media Success

Wednesday, June 23, 2010 from 12:00 PM to 1:00 PM (ET)

Detroit, MI

Using Google Analytics for Measuring Social Media Success

Ticket Information

Type Remaining End     Quantity
free 11 tickets Ended Free  

Event Details

This Webinar is Free!

Now that you're using social media, do you know whether or not it's working for your business? Wondering what all those numbers mean in Google Analytics? Learn the basics of measuring social media success with Google Analytics in this one hour webinar taught by Sarah Worsham, CEO & Web Strategist from Sazbean Consulting. You just need a web browser and an internet connection to learn from the comfort of your home or office.

Learn the basics of measuring social media success. Join us for a free one hour online webinar!  Register Now!

If you're using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they're helping your business, this workshop will show you techniques for using Google Analtyics to understand how to measure social media success against real business goals.

Learn the basics of Google Analytics - pageviews, visits, visitors, bounce rate, time on site - as well as how to measure social media campaigns. Learn ways to connect actions on a social network to impact on your business.

Learn how to measure what's working and what's not in your social media strategy. Join us for a free one hour webinar on June 23rd at 12pm (EDT). Register Now!

Information about how to attend the webinar will be emailed to you after you register.

We'll start with the basics:  pageviews, visitors, visits, bounce rate, as well some of the basic information Google Analytics provides.  Then we'll move on to goals and how to measure conversion from your social media campaigns. 

Topics covered include:

  • Basic metrics: Pageviews, Visits, Visitors, Time on Site, Bounce Rate, etc.
  • How to tell what's working and what's not with your social media strategy using Google Analytics
  • Learn how your customers are using your site
  • Connect the dots between your social media use and increasing sales & leads
  • And More!

Learn how to measure your social media success at this free one hour webinar for on June 23rd at 12pm. Register Now!

Information about how to attend the webinar will be emailed to you after you register.

Testimonials:

As a social media intern, I found your webinar very helpful. I now have a better idea of where to begin (defining the business and setting goals) and what is necessary to be successful. I look forward to your "Measuring Social Media Success" next Wednesday. - Carla Minock, Operations Director, Adrenaline Commerce

Sarah's web and social media strategy webinars appeal to audiences of all types. From business people simply trying to learn the ropes to seasoned marketing & technology pros, everyone can benefit from them. One of the best features of Sarah's webinars is that they can take even the most complex concepts and make them easily understandable. Sarah is candid in explaining what works, what doesn’t, and why. Finally, Sarah takes the time to answer audience questions in a way that relates well to their particular challenges. I’d certainly recommend that anyone interested in improving their knowledge of web and social media strategy attend one of Sazbean’s webinars! - Jim Suchara, Vice President & CTO, EEI Global, Inc.

Sarah knows why and how to measure the effectiveness of social media in web marketing. I learned a lot in a simple, jargon-free class. - Todd List, Chief Solutionologist, Maxim650 LLC

I attended Sarah's MEASURING SOCIAL MEDIA SUCCESS seminar and found the guidance that she offered invaluable for growing my business and bringing it into this new age of social media marketing. Her academic approach, sprinkled with pragmatic and real-world case-study application brought it out of the realm of vague theory and into applied knowledge... into a way that I could use it. I'd recommend her seminars and coursework to anyone openminded enough to grow their business and their top-line revenue (and it is likely that you'll see me there!). - Joe, Founder, VictoryTek

About Sarah:

Sarah helps companies use the Internet effectively to reach their business goals. She has been in the Internet/New Media industry for over 13 years with experience in strategy, business development, web systems, web design, and application development both with her own company, Sazbean Consulting, and others. Sarah has a B.S.E in Computer Engineering from the University of Michigan, an MBA in eBusiness and is working on a second MBA in Strategy & Marketing from the University of Michigan Ross School of Business. For more about Sarah, please read her short bio.

Connect with Sarah online:

Sazbean Consulting

Blog: Sazbean.com

Twitter: @sazbean

Facebook: Sazbean

LinkedIn: Sarah Worsham

When & Where


Online

Detroit, MI

Wednesday, June 23, 2010 from 12:00 PM to 1:00 PM (ET)


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Hosted By

Sazbean Consulting



 

You have a business website. Now what?

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SazbeanConsulting.com

Blog: Sazbean.com

Twitter: @sazbean

248-707-9666

info@sazbean.com

With over 20 years of combined experience in the Internet/New Media industry, we have the experience and know-how to help your business.